Luis Enrique Santana

FAQ About Luis Enrique Santana

• What is Luis Enrique Santana's address?

  Luis Enrique Santana is located at
  Houston, Houston, United States

• What is Luis Enrique Santana's job title?

  Luis Enrique Santana is a
  : I was rapidly promoted to the position of Country Manager following my consulting work in the development of a feasibility analysis based on in-depth research of the Mexican market. These findings were presented to the management team as a potential business plan. Position Highlights: ☩ Spearheaded the development of a country-specific business model; identified strategic partners, incorporated Mexican entity, constructed the manufacturing plant, and created market/supplier demand for the product. ☩ Successfully achieved over $12M in annual revenue for the Mexican operation during tenure.In this role, I was in charge of facilitating new business development to identify new applications and delivery systems for Alpharma products. I also managed all personnel for the Latin America business operation that included sales and technical support personnel. Position Highlights: ☩ Developed and implemented territory-wide marketing and sales strategies for the cattle product business line. ☩ Established joint venture to distribute Milk Specialties products in Latin America; deal was projected to increase revenue by more than $50M over a three-year period.In holding several leadership positions at Omega Protein, I coordinated all foundational aspects of the Mexican office launch to market and sell fish meal, fish oil, and fish solubles products across the Mexican territory. I worked with international trade partners to negotiate profitable contracts to enable international distribution of our products. Position Highlights: ☩ Presided over research and development functions, as well as the entire Agronomy product line. ☩ Significantly increased annual territory sales ($1M to $12.5M+) over three years. ☩ Promoted to International Sales Director based in the Houston office; grew international sales from $15M to $47M over three years following the diversification of international markets and countries shipped to. ☩ Positioned Omega Protein products as the preferred product in several major countries and territories by revitalizing the company’s global brand perception and image.I was directly involved in the creation of the Mexico office with the mission to establish a strong presence in the Mexican market. As such, I handled several key business functions, including P&L analysis, product marketing, internal controls, marketing campaigns, and sales initiatives. Position Highlights: ☩ Successfully expanded business to secure 75% and 50% fish meal and fish oil market share, respectively. ☩ Developed business from $0 in annual revenue to over $14M during the first year in the Mexican territory. ☩ Conceptualized, planned and instituted a major export program serving customers in the US. As Marketing Director, I oversaw development of the Latin America marketing strategy, including packaging, promotion, and image design, and was a key contributor in the introduction of new products into the Latin America market. Position Highlights: ☩ Analyzed restructured the Latin America distributor network to improve efficiency and drive sales growth. ☩ Expanded market footprint by establishing distributor relationships in countries lacking a Merrick presence. ☩ Achieved 100% increase in Latin America sales following several highly successful marketing campaigns.I was primarily responsible for developing the grain and foodstuffs market in Mexico. In addition, I served as the Project Lead for a joint venture with a Mexican company to construct a network of grain terminals. Position Highlights: ☩ Appointed as Executive Vice President to turnaround Madexpo, a Honduras-based company wholly owned by Guthrie Corp., that was experiencing significant operational, administrative, and legal problems. ✓ Greatly improved operational efficiency and resolved all other issues within one year to transform Madexpo into a streamlined, revenue-generating business.After I finished my work with OSU I incorporated my own consulting company. My clients were Guthrie Corporation & Kansas feeds. I was developing projects for them in Mexico. During this process I. I worked at the center for International Trade development. I conducted research on the effects of Agricultural trade practices in the region NAFTA after the agreement was signed. Developed projects of International Marketing. Assisted USA and Mexican Companies to develop new markets and Business ventures.At the same time I worked at the Center for International Trade Development. I was named official representative of the State of Jalisco in Oklahoma. My duties were to promote trade between both entities.Initiated operations in Mexico. Introduced Grober products to the Mexican Market. Established a net of Distributors that covered almost 75% of the Country. Grober became the number one product, in some areas of Mexico, such as Aguascalientes and Jalisco. Conducted a number of trial tests and very effective promotional campaigns.Expanded territorial sales by 400 %. Sales over 50 million a year. Established operations; and Brazil. Started on Livestock and expanded to Grain, Feedstuffs, Agriculture, Machine and Lumber. Received Government's highest exports award four years. Westway Feed Products LLC

• What industry does Luis Enrique Santana currently work in?

  Luis Enrique Santana currently works in the
  Westway Feed Products LLC

• What is Luis Enrique Santana's area of expertise?

  Luis Enrique Santana specializes in
  : I was rapidly promoted to the position of Country Manager following my consulting work in the development of a feasibility analysis based on in-depth research of the Mexican market. These findings were presented to the management team as a potential business plan. Position Highlights: ☩ Spearheaded the development of a country-specific business model; identified strategic partners, incorporated Mexican entity, constructed the manufacturing plant, and created market/supplier demand for the product. ☩ Successfully achieved over $12M in annual revenue for the Mexican operation during tenure.In this role, I was in charge of facilitating new business development to identify new applications and delivery systems for Alpharma products. I also managed all personnel for the Latin America business operation that included sales and technical support personnel. Position Highlights: ☩ Developed and implemented territory-wide marketing and sales strategies for the cattle product business line. ☩ Established joint venture to distribute Milk Specialties products in Latin America; deal was projected to increase revenue by more than $50M over a three-year period.In holding several leadership positions at Omega Protein, I coordinated all foundational aspects of the Mexican office launch to market and sell fish meal, fish oil, and fish solubles products across the Mexican territory. I worked with international trade partners to negotiate profitable contracts to enable international distribution of our products. Position Highlights: ☩ Presided over research and development functions, as well as the entire Agronomy product line. ☩ Significantly increased annual territory sales ($1M to $12.5M+) over three years. ☩ Promoted to International Sales Director based in the Houston office; grew international sales from $15M to $47M over three years following the diversification of international markets and countries shipped to. ☩ Positioned Omega Protein products as the preferred product in several major countries and territories by revitalizing the company’s global brand perception and image.I was directly involved in the creation of the Mexico office with the mission to establish a strong presence in the Mexican market. As such, I handled several key business functions, including P&L analysis, product marketing, internal controls, marketing campaigns, and sales initiatives. Position Highlights: ☩ Successfully expanded business to secure 75% and 50% fish meal and fish oil market share, respectively. ☩ Developed business from $0 in annual revenue to over $14M during the first year in the Mexican territory. ☩ Conceptualized, planned and instituted a major export program serving customers in the US. As Marketing Director, I oversaw development of the Latin America marketing strategy, including packaging, promotion, and image design, and was a key contributor in the introduction of new products into the Latin America market. Position Highlights: ☩ Analyzed restructured the Latin America distributor network to improve efficiency and drive sales growth. ☩ Expanded market footprint by establishing distributor relationships in countries lacking a Merrick presence. ☩ Achieved 100% increase in Latin America sales following several highly successful marketing campaigns.I was primarily responsible for developing the grain and foodstuffs market in Mexico. In addition, I served as the Project Lead for a joint venture with a Mexican company to construct a network of grain terminals. Position Highlights: ☩ Appointed as Executive Vice President to turnaround Madexpo, a Honduras-based company wholly owned by Guthrie Corp., that was experiencing significant operational, administrative, and legal problems. ✓ Greatly improved operational efficiency and resolved all other issues within one year to transform Madexpo into a streamlined, revenue-generating business.After I finished my work with OSU I incorporated my own consulting company. My clients were Guthrie Corporation & Kansas feeds. I was developing projects for them in Mexico. During this process I. I worked at the center for International Trade development. I conducted research on the effects of Agricultural trade practices in the region NAFTA after the agreement was signed. Developed projects of International Marketing. Assisted USA and Mexican Companies to develop new markets and Business ventures.At the same time I worked at the Center for International Trade Development. I was named official representative of the State of Jalisco in Oklahoma. My duties were to promote trade between both entities.Initiated operations in Mexico. Introduced Grober products to the Mexican Market. Established a net of Distributors that covered almost 75% of the Country. Grober became the number one product, in some areas of Mexico, such as Aguascalientes and Jalisco. Conducted a number of trial tests and very effective promotional campaigns.Expanded territorial sales by 400 %. Sales over 50 million a year. Established operations; and Brazil. Started on Livestock and expanded to Grain, Feedstuffs, Agriculture, Machine and Lumber. Received Government's highest exports award four years.

• Which languages does Luis Enrique Santana speak? 

  Luis Enrique Santana speaks the following languages:
  No languages available.

• Which industries has Luis Enrique Santana previously worked in?   

  Luis Enrique Santana has prior experience in the following industries:
  Westway Feed Products LLC , Alpharma Inc , Omega Protein Inc , The Scoular Company , Merricks Inc , Guthrie Corporation , International Alliance Group , Oklahoma State University , Jalisco State Trade Promotion Office , Grober Inc , AgroCom International, Inc , Alberta Department of Agriculture

• What is Luis Enrique Santana’s work experience?  

  Luis Enrique Santana has the following professional experience:
  Westway Feed Products LLC , Alpharma Inc , Omega Protein Inc , The Scoular Company , Merricks Inc , Guthrie Corporation , International Alliance Group , Oklahoma State University , Jalisco State Trade Promotion Office , Grober Inc , AgroCom International, Inc , Alberta Department of Agriculture .

• How can I find Luis Enrique Santana on LinkedIn?  

  You can view Luis Enrique Santana’s
  LinkedIn profile at LinkedIn URL.

• What are Luis Enrique Santana’s work email addresses?  

  Luis Enrique Santana’s work email addresses are
  [email protected] .

• What company does Luis Enrique Santana work for?  

  Luis Enrique Santana works at
  Westway Feed Products LLC